At present, more and more academic authoritative institutions at home and abroad have confirmed that collagen peptide plays a positive role in skin anti-aging and beauty, bone and joint health. Consumers also re affirm and feel the skin beauty effect of collagen peptide, and the domestic collagen peptide market is heating up continuously. "Food safety law" requires enterprises to strengthen supervision on the source of raw materials. Therefore, global high-quality collagen suppliers have been rapidly favored in China recently.
The industry is becoming more and more standardized, and the domestic market is heating up obviously
In foreign countries, collagen has been known and recognized as beauty products and health care products, and has been widely used in medical, cosmetics and food industries. In recent years, collagen has spread to Japan and Taiwan in Asia, and its remarkable beauty effect is highly praised by Asian women. However, due to the non-standard operation of some enterprises in the domestic market, the order of health food market was seriously disturbed, and the effectiveness of collagen was once controversial.
A few days ago, the draft of the food safety law was issued to solicit opinions from the public, which indicates that China's market is moving towards a market dominated by quality and safety, and is gradually in line with global food safety standards. The draft mentions to strengthen the supervision of health care products from the source, which shows that the state pays attention to and attaches importance to the source of raw materials, which greatly stimulates the confidence of consumers. However, the safe, effective and high-quality collagen products were quickly welcomed by Chinese people, and the trend of oral collagen among domestic consumers was raised again. However, consumers' choice will pay more attention to safety, raw material origin and brand.
From the search and transaction index of Taobao from March to now, the search and transaction index of collagen increased significantly. On July 21, the search index reached its peak of 43835, and the transaction index also reached a peak of 599 on August 19. The search index of collagen products in the past seven days has increased by 43.7% month on month, 297.8% compared with the same period last year. The direct market data shows that the development potential of collagen in the domestic market is worth looking forward to.
Introduction of high quality collagen peptide into China, world-renowned quality to meet the needs of Chinese people
The recovery of collagen market benefits from the government's supervision of food and health products and market rectification, which provides a more fair and free market environment for honest and law-abiding high-quality enterprises, and also enables more domestic consumers to have a deeper understanding and understanding of the nutritional value of collagen.
In the United States and Europe, collagen has been used in drugs and food. In 1999, FDA of the United States and regulatory agencies of the European Union successively approved all hydrolyzed collagen products as "generally considered safe" (GRAS). In China, 32 collagen products from 26 enterprises in China have been approved by the health food expert evaluation committee of the State Food and drug administration. They have been confirmed to have health care effects, and their production, operation and publicity effects are recognized.
Using ion exchange technology, enzyme directed cutting technology, high temperature instant sterilization and other key processes, the French rosello collagen peptide peptan has small molecules and can be well absorbed and utilized by human body. It is one of the best collagen raw materials in the world. Moreover, rosello collagen peptide peptan has been proved to be safe and effective by strict clinical studies of authoritative academic institutions. The results of three double-blind, placebo-controlled clinical studies conducted in France and Japan in 2008 and 2012 showed that collagen peptide can strengthen the structure and density of skin collagen, reduce the number of fine wrinkles, prevent the formation of deep wrinkles, improve the water holding capacity of skin, improve the softness, and improve the ability to resist skin aging. In 2013, a randomized, double-blind, placebo-controlled clinical trial of rosillo collagen peptide peptan in the treatment of osteoarthritis was conducted in China. The results showed that peptan collagen peptide can reduce joint pain and improve joint function. The collagen peptide used in these studies is peptan collagen peptide product developed and produced by the world's top collagen supplier rosello.
With the improvement of domestic consumers' scientific cognition on the nutritional value of collagen, people are increasingly aware of the importance of safe, effective and high-quality collagen raw materials for products. Recently, famous Chinese enterprises, such as Dr. Thomson and Dr. he, have successively carried out strategic cooperation with French rosello company to bring French nutrients to China, so that more Chinese people can enjoy the high-quality collagen from the world.
